People Unboxed
An improved course catalogue and easier content management.
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Outcome
Outcome numbers for this project are still being confirmed with People Unboxed before we publish them. In the meantime, we’re building custom solutions on their existing site to increase conversion.
Challenge
The course catalogue was hard to browse, engagement was low, and every content change relied on developer time rather than the team's own hands.
Insight
Two problems were compounding each other: a hard-to-browse catalogue was suppressing engagement, and because every content change needed developer time, the catalogue rarely got updated to fix it.
Strategy
Redesign the catalogue and enquiry journey around comparison and clarity, and hand the team a content structure they could update themselves, so the fix wouldn't depend on developer time again.
Solution
A restructured catalogue with clearer course comparison and a simplified enquiry path, plus a content-management approach that cut ongoing internal effort.
Technology
Built around a restructured, comparison-first catalogue with a content-management approach the internal team runs day to day.