Outcome
- +35–60%
- Landing page conversion
- 100–300 / month
- Extra registrations
- 15–25 hrs / week
- Time saved
- £1,000–3,000 / month
- Operational saving
Challenge
Traders needed a reliable calculator tool, but sign-up and onboarding were manual, creating friction between registration and a trader's first real use of the product.
Insight
The calculator itself wasn't the barrier, the gap between signing up and actually using it was: manual onboarding meant every new trader had to get through admin before reaching the product's real value.
Strategy
Pair the core calculator with an automated onboarding flow and lifecycle emails engineered to get a new member to their first useful calculation with as little friction as possible.
Solution
A bespoke web application combining the core forex calculator with automated member onboarding and lifecycle emails, replacing what had been a manual sign-up process.
Technology
Built as a bespoke web application pairing the core calculator with automated onboarding and lifecycle email journeys.