Practical thinking on web, software and AI.
Written for business decision-makers, not developers.
Why Most Successful AI Projects Have an Outside Partner Involved
Most AI projects that actually deliver value weren't built entirely in-house. Here's what that means if you're a growing business deciding how to start.
AI Just Got a Lot Cheaper. Here's Why That Actually Matters.
OpenAI's newest model offers near-flagship performance at a fifth of the price. For a business that's been waiting for AI to be worth the cost, that's the real story.
What a 'Digital & AI Consultancy' Actually Does, in Plain English
If you've landed here wondering what any of this means for your business, start here. No jargon, just what each part actually covers.
GPT-6 Astra Just Launched. Here's What Actually Changes for a Small Business.
OpenAI is calling it the most capable model it's ever shipped. Here's what that headline means once you take the hype out of it.
ChatGPT Atlas Launched, Then Shut Down, in Under a Year
OpenAI's AI browser arrived to huge attention in October 2025 and was discontinued by August 2026. Here's the actual lesson in that timeline.
54% of UK Small Businesses Use AI. Only 7% Use AI Agents.
The latest UK survey data shows AI adoption climbing fast, but agentic AI barely registers. Here's what that gap actually tells a small business owner.