James Tugwell Performance Coaching

James was running his coaching business on a WordPress site that took far too much of his own time to build, update and publish blogs on, and despite the hours going in, it never looked quite right because the theme and page builder kept getting in the way of what he actually wanted.

The problem was never James's content or his coaching, it was the platform. Every change meant fighting a theme's constraints, so time that should have gone into athletes went into the website, and the end result still fell short of the brand he was trying to build.

Rebrand and rebuild the site bespoke rather than patch another theme, migrate every page and photo across, and structure all of the content to mirror a modern headless CMS from day one, so handing James a proper editor in the next phase is a quick data-mapping job rather than another rebuild.

A fully bespoke Next.js site with dedicated golf and endurance pathways, a rule-based Performance Coach questionnaire that recommends where an athlete should focus, inline Calendly booking for free consultations, live Google reviews, a blog with designed article layouts, a contact form that sends straight to James's inbox, consent-gated Google Analytics and redirects from every old WordPress URL so no search ranking was lost in the move.